PROJECT GENESIS

2023 is the starting point for the creation of an unprecedented ecosystem in the sneaker industry. This “Wear-To-Earn” ecosystem does not belong to a brand, a store, or Sneakerness, it belongs to the community. Be ready for the unexpected!

Sneakerness Genesis powered by Zatap

This is more than an ordinary product, it's a phygital Sneakerness Genesis hoodie – limited to 200 pieces – wear it at Sneakerness events, earn points & redeem benefits.

VISION

We revolutionize the sneaker industry and become the leader in creating phygital experiences for our community all over the globe.

Sneakerness Genesis connects the physical world with the digital dimension using ZATAP technology. In the first phase, a “Wear-To-Earn” loyalty program will be built and developed with the community, the brand and the stores. In the second phase, the physical gateway to the digital dimension opens.

Roadmap